Kate Hudson's summer campaign for Ann Taylor has been released.
The maybe newlywed modeled in the womenswear label’s summer range in an estate in Pasadena, California.
Shot by photographer Tom Munro, the 32 year-old was announced as a spokesperson for Ann Taylor in January. Fellow actresses Demi Moore and Katie Holmes have served as the company’s spokespersons during 2011.
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This is the actress's second campaign run for the company.
Several behind-the-scenes images show the bubbly star’s mega-watt smile beaming out from behind the fussing hands of hair and make-up staff as well as Munro’s lens.
Hudson said in a press release about the new campaign: ‘I loved working with Ann Taylor. The summer campaign looks beautiful, sunny and chic.’
Judging by this and last season’s campaigns, it seems the company is continuing to target a younger demographic,
in comparison to Moore's previous campaigns, which gave off a more mature and moody feel.
Ann Taylor has struggled to bring in consistent sales figures recently. According to WWD, it was considered the poorest player within the Ann Inc group in 2011.
Loft, another label under the company umbrella, caters for the younger market, and finished last year with more positive figures.
Kay Krill, Ann Inc's president and CEO, told WWD earlier this month: 'We're focusing on maximising Ann Taylor and Loft and dipping our toes into international.'
A new formatted Ann Taylor store system, featuring improved layouts and lighting, will take effect in 2012 with 25 existing stores booked for renovations.
WATCH THE VIDEO: BEHIND-THE-SCENES ON ANN TAYLOR'S CAMPAIGN SHOOT WITH KATE HUDSON
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