Monday, May 21, 2012

Victoria Beckham to Open Flagship Store in London




After winning Designer Brand of the Year at the 2011 British Fashion Awards Victoria Beckham is planning to open a flagship store in London.

Currently the 38-year-old's label is sold through luxury department stores and e-boutiques including Net-a-Porter, but the singer-turned-designer hopes to launch her own standalone shop and e-commerce site, while expanding her brand into Asia.

'People say, 'Am I going to have my own store?' I would love to. 
'That's what I'm working on at the moment. 
'It would probably be in London, but in the not-too-distant future maybe it will be Hong Kong. Who knows?,' she told CNN's 'Talk Asia'.

Last month Victoria went to Beijing and Hong Kong with daughter Harper, to launch a limited edition Range Rover Evoque which she helped to design.
During her visit she promoted her eponymous womenswear range, stepping out in a selection of signature VB dresses.

She explained that while she is excited at the prospect of growing her business empire, she is also wary of growing too fast. 'What I do really is not just focus on the US or England.
'I mean there's a lot of territories that are really big for me and Asia is very exciting.
'I'm just scratching the surface at the moment. I want take baby steps with this business; I don't want to run before I can walk.'

Victoria noted one of her career highlights as dressing U.S. TV talk show host Oprah Winfrey, and was particularly excited about selecting clothes for the 58-year-old that would flatter her 'curvaceous' figure.

Victoria's line, which includes separates and luxury handbags which sell for up to £18,000, generated sales in excess of £15 million in the first quarter of 2011, up by 70 per cent on the same period the previous year.


Victoria's fashion line has been a global hit since launching in 2008
Victoria's fashion line has been a global hit since launching in 2008
Victoria's fashion line has been a global hit since launching in 2008
Victoria's fashion line has been a global hit since launching in 2008
 

The Victoria Beckham label is currently sold at luxury stores including London's Harvey Nichols
The Victoria Beckham label is currently sold at luxury stores including London's Harvey Nichols

Watch Victoria Beckham's CNN interview below

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