The shots were one of a selection taken by Ellen von Unwerth for a new campaign based on a a 1989 ad for the brand also shot by von Unwerth, starring a then-17-year-old Claudia.
The German-born, UK-based beauty starred in six Guess campaigns until 1991, and, she admits, she still has a soft spot for the brand
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She said in a statement: 'Shooting the Guess 30th anniversary campaign was like going back in time.
'It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul.'
'Paul', of course, is Paul Marciano, chief executive officer and creative director of Guess.
He described to WWD why casting Ms Schiffer again was so significant for the company.
Explaining how the 1989 ad changed the careers of all involved, he said: 'She was a turning point of Guess, she was a turning point of Ellen’s career, Guess was a turning point of a life for Claudia.
'[It] made her career in my view, and that made Guess a different company. Everybody talked about the Guess Girl.'
The series of new ads, which all bear the tagline: '30 Sexy Years', will also feature other models who have appeared in Guess ads in the past.
The campaign showcases a limited-edition capsule collection which will launch worldwide on April 24.
As well as an updated version of the lace basque worn by Ms Schiffer in the 1989 ad, the line includes the jeans with a cut-off waistband once modelled by Adriana Lima and a gingham top once modelled by Eva Herzigova.
Schiffer appeared in six Guess campaigns between 1989 and 1991
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