Hunger Games Barbie

The doll, based on Katniss from the Hunger Games, is a far cry from the traditional pink-loving stiletto-wearing Barbie doll

Barbie has had a make-under, as revealed in the first photos of the Katniss doll, inspired by the heroine of the Hunger Games.

Mattel has launched its special collection doll, based on 16-year-old Katniss.

The make-up free figurine is decked out in her signature boots and black-and-orange jacket, with a trademark mockingjay pin, braid and bow and arrow.

It is a far cry from the traditional pink-loving Barbie doll, of the the Malibu Dream House and stiletto heels variety. 

Since its 2008 release, the Hunger Games book trilogy by author Suzanne Collins has sold more than 11 million copies, and has been published in 47 foreign-language editions. 

The movie has stayed atop the box office for three consecutive weeks after its $155 million opening last month, and has now passed the $300 million mark in total revenue.

The doll's precise resemblance to Katniss, played by Jennifer Lawrence in the film, is another example of fans' loyalty to the franchise.

'Hopefully Hunger Games fans can appreciate the attention to detail,' designer Bill Greening told Entertainment Weekly.

'I am a huge Hunger Games fan and loved all three books, so it was truly an amazing experience for me to be able to design the Katniss Barbie doll…I think it really pays tribute to Katniss and The Hunger Games.'

Pre-orders for the Katniss Barbie opened today at Barbiecollector.com, according to Mattel, the toy maker behind the doll.  

Katniss is played by Jennifer Lawrence in the Hunger Games movie

The special collection doll will be widely available in stores in August, the company said.

Katniss Barbie is the latest product in a line of merchandise being produced at breakneck speed to capitalize on the wildly popular franchise.

Fans can also purchase Hunger Games-themed nail polish, cookbooks, posters, clothes and even a workout class at New York Sports Club gyms.

Mattel describes the new Katniss Barbie as 'created specifically for the adult collector'.

David Spitz of production company Lionsgate, said: 'This is the birth of a franchise. To launch in this fashion is mindboggling.'