The 39-year-old mother-of-two is the new star of Scandinavian chain Lindex. The Campaign is entitled Modern Preppy. What do you think? I like it. It's wearable and comfortable, kind of like the GAP. Plus stripes and wedges are two of my favorite things.
The looks, which include stripes, knits and chinos, are not dissimilar from Gwyn's own wardrobe.
When asked if her style was 'sexy cool' or 'easy chic', the actress, who works out five times a week for an hour and a half, replied she was both.
She said: 'On the red carpet, I like to wear things that are modern and elegant and I like to push it a little bit.
'My style is modern preppy because i grew up wearing a uniform, always starting from a peppy aesthetic and making my own twist on it.
'I love stripes, i wear them almost every day in my life.'
A spokesperson for the brand said: 'When Gwyneth isn't wearing elegant gowns on the red carpet, her style preference is stripes and "casual chic". The decision to use her as Lindex's model was an easy one, since she is practically synonymous with the Modern Preppy look.'
Gwyneth recently gave fans a glimpse into her closet on her lifestyle website Goop.com.
Throughout the newsletter, she shows readers how to mix and match items with different shoes and accessories to make the most of their wardrobe.
As as well style advice, Gwyneth also gives tips on diet, sex and relationships.
The collection will be sold at all Lindex stores and at www.lindex.com from the 21st of March
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