Tuesday, March 20, 2012

Venus William's Fashion Label EleVen is Back


Venus Williams is back with her once defunct clothing line, EleVen by Venus Williams, four years after it was forced off shelves after retailer Steve & Barry's went bankrupt.
The new athletic line, unveiled for the first time yesterday, features a form-fitting dress, tops, bottoms and crop-top style bras.  A men’s range under the same brand will feature T-shirts and shorts.
Fashionable footing: Venus Williams, the 31 year-old former No. 1 tennis player, looked to 'art and watercolour' to help her relaunch her line, EleVen by Venus Williams

The former world No. 1 tennis player told journalists at Miami’s Bath Club that she was inspired by her love for ‘art and watercolour’, and has incorporated her own original prints into the Spring 2012 collection.
She has also added ‘unexpected extras’ into her designs, such as a small rose-gold metal charm which dangles from a selection of camisoles and tanks.
 

WIlliams cited Derek Lam and Cynthia Rowley as inspiration, hailing them 'textile specialists'.

While the majority of the collection is spandex jersey and polyester, Williams has also designed some V-neck tees made from 100% jersey.
Venus Williams models pieces from her revitalised clothing line, EleVen by Venus Williams
Venus Williams models pieces from her revitalised clothing line, EleVen by Venus Williams

Having secured seven Grand Slam singles titles, the 31 year-old has obviously brought her passion for tennis to the drawing board. One print, which features the phrase, ‘Oh and Oh’, is a play on the game’s scoring system.
She is set to showcase an ensemble from her line in Miami this week when she competes in the Sony Ericsson Open.
While she remains one of the sport’s most successful and colourful fixtures, it seems Williams is determined to seek success in fashion too. She holds a degree in Fashion Design from the Art Institute of Fort Lauderdale and said she has always wanted to design ready-to-wear and sports apparel.

Quirky prints: Venus shows off one of the EleVen by Venus Williams tees, featuring a play on the tennis scoring system
Venus Williams models pieces from her reviltalised clothing line, EleVen by Venus Williams


 Williams added that although her younger sister Serena isn’t expected to wear her designs.
‘No, she’s got to wear Nike,’ she told journalists.
EleVen by Venus Williams will soon be available to budding tennis champions at department and speciality stores throughout the States.
But the ultimate goal? Ms Williams said: ‘Our next step is to show other players wearing it.’

 

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